Enhanced engagement
Sparking organizational vitality: Igniting passion, driving engagement and transforming businesses from within.
Strategic clarity
Crafting messages that resonate: Empowering intentional, clear and comprehensive communication.
Measurable
impact
Metrics that mean more:
Beyond numbers, the impact is measured in palpable organizational shifts.
Tailored
communication
Relevance is the name of the game: Crafting unity, one personalized message at a time.
Definition of CEM
Unveiling a paradigm shift
Change Enablement Marketing (CEM) represents a paradigm shift in organisational change and transformation. It's a strategic, data-driven application of modern marketing methods tailored to an organization's most crucial target audience – its employees 💝
clusterfck, 2023
Avoid the transformation trap
How CEM can solve the most important problems in change management and turns common obstacles into growth opportunities
The origin and role of CEM
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Navigating
change through communication
At clusterfck, we introduced CEM as the cornerstone of our transformation consulting. Placing employees at the heart of change, we empower organisations to revolutionize internal communication through cross-functional expertise and customer-centric (or rather: employee-centric) strategies borrowed from contemporary marketing.
Companies encounter numerous challenges, especially during periods of change and transformation. These transformation struggles manifest in the form of inefficient internal communication processes and reduced employee engagement. The resulting consequences are profound: a lack of buy-in and trust from employees.
In the long term, this can become a substantial obstacle, hindering the seamless progression of transformation initiatives and, in severe cases, leading to their erosion or complete failure. Addressing these challenges is imperative for organizations aiming to achieve successful and enduring change.
And this is where CEM comes into play. A new approach to effective transformation and change management that strategically leverages modern marketing techniques to inform, engage, and delight employees, turning them into internal change ambassadors. CEM recognizes that internal communication is vital for change management, relying on clear, transparent, and targeted messaging.
A new approach to transformation and change management
The application of CEM
Why CEM?
Elevating internal communication in large organizations
In the complexity of large organizations, clear and effective internal communication is non-negotiable. CEM is a tailored approach for change ambassadors, optimizing internal dialogues for engagement and alignment in large corporate environments.
Users of CEM:
The change pioneers in organizations
CEM serves as a tailored solution for change pioneers in various roles – Change Management Teams, Communication Managers, Digital Transformation Leaders, and more. It empowers them to guide effective transformation and change processes, especially in large organisations.
Use cases of CEM: Navigating real-world scenarios
CEM catalyses smooth transitions in organisational change, guides crisis communication, enhances employee engagement, aligns leadership communication, and ensures excitement, for instance during product launches. CEM serves as a fundamental driver for holistic and strategic change initiatives.
Kick-start your CEM revolution
How clusterfck can help
Helpful FAQs
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Pioneer change today - Join our CEM journey!
Discover the transformative power of CEM in your organization. Join our waiting list for our upcoming book “Change Enablement Marketing: Transforming Organizations from Within” (working title, the final one will have a pun) by subscribing to our newsletter. And if you are ready to talk, connect with us to discuss tailored solutions for your unique transformation challenges and find out how we can apply CEM tactics at your organization – for transformation that works.
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